Blog

Are you using this effective marketing tool?

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before. We’ve gone through the trouble of doing just that, […]

Understand these 4 types of hackers

Why do hackers attack? Is it for money, notoriety, or political reasons? Many business owners never ask these questions, and instead only think about the means of how a cyber attack takes place. But knowing the motive behind a hacker’s attack can help you understand whether or not you’re a target and what data you […]

Tips to get to 500+ LinkedIn connections

Most people are still impressed when they see a LinkedIn profile with 500+ connections. It gives that person authority in their industry and shows they’re a valuable member of the business world. In other words, 500+ connections can help sell you and your business. So how can you reach this coveted number? Here are some […]

Web design trends for your small business

A potential customer’s first impression of your company is established when they visit your website. Many small business owners know this, and that’s why it’s important to keep up-to-date with web trends. Nowadays, responsive web design has become a popular trend for companies. This is a design style that focuses not only on visual appeal […]

Tips to optimize your VoIP call performance

Many business owners who opt for a traditional phone line over VoIP make some pretty big assumptions. Some assume they’ll continuously drop calls while speaking on the phone with their biggest client. Others assume employees will resort to calling prospects on their personal cell phones because they’re baffled by the user interface of your VoIP […]

Boost staff productivity with mobile tech

Most business owners are quick to think that utilizing mobile devices automatically leads to more productivity. Unfortunately, this is not always true. A poor mobile device policy can actually lead to burnout and see your employees become overwhelmed by technology. Here’s how to avoid these pitfalls and get the most out of mobile devices in […]

The link between Virtualization and DR

Many business owners think that Virtualization and Disaster Recovery are two separate services. And while that’s true in most respects, they actually have more in common than you think. Particularly in how Virtualization can serve as a legitimate Disaster Recovery solution. Here are the details of how it does just that, and some pointers to […]

4 BYOD security risks you should address

In the 21st century, personal computing is with us wherever we go. This is all thanks to the proliferation of mobile devices such as smartphones and tablets. These devices allow us to take work home with us. And, with bring your own device (BYOD) strategy, businesses have never been so productive. However, BYOD poses a […]

5 tips for using Facebook reactions

Simply getting a ‘Like’ on your post is not enough anymore. It doesn’t give you any other useful data and you can’t immediately tell what people feel about your post. However, with Facebook reactions, you can be getting just what your company’s social media page needs. Reactions allow people to quickly express what they think […]

How to calculate your technology ROI

When purchasing new technology, how often do you consider its return on investment? For many business owners, calculating ROI is a tricky task that is sometimes skipped altogether. It shouldn’t be because if IT isn’t saving you money, it’s costing you. Here’s how you can gain a better understanding of technology ROI and how you […]