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Why your company needs to be on Instagram

Why your company needs to be on Instagram

It’s astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the help of Instagram’s recently-announced tools that help make the process of establishing your company’s presence an easier one:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.

5 popular virtualization platforms for SMBs

5 popular virtualization platforms for SMBs

Virtualization allows you to eliminate dependency on physical hardware limitations and software requirements. Exactly how you achieve that comes in a number of different solutions with even more confusing lingo and acronyms, but before you can tackle any of that it’s a good idea to go over the different companies providing the services.

Ecommerce: Squarespace adds new analytics

Ecommerce: Squarespace adds new analytics

Even if your business doesn’t see internet-based commerce as a top priority, it’s hard to ignore it as a sizable revenue opportunity regardless of your target market. Content management service (CMS) Squarespace knows exactly how you feel. Long kept as a secondary goal, the popular service will finally make moves to better cater to ecommerce subscribers looking to get more information and ROI out of the platform.

Tools for online reputation marketing

Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as “tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.

Game Over: NBA team losses valuable data

Game Over: NBA team losses valuable data

Good cyber security, much like the best NBA defenses, must be strong and able to stop threats from every which way. For the Milwaukee Bucks, their on-court and cyber security defense could both use a little practice. Yahoo! Sports reported that the Milwaukee Bucks sent out the names, addresses, Social Security numbers, compensation information and dates of birth of players as part of a spoofed email attack.

5 ways to get a better ROI from your VoIP phones

5 ways to get a better ROI from your VoIP phones

If you’re making or receiving VoIP calls from clients you may be sitting on top of a trove of valuable data, and not even know it. Whether you’re still getting accustomed to your new telephony system and its features or you’ve been using it for much longer and are simply unaware of its existence, it’s time to take a look at your VoIP data.

Creating online communities for businesses

Creating online communities for businesses

Gamers require an effective strategy to thwart the boss, athletes require constant updates on the latest tournaments to improve performance and businesses require an online community to fully thrive. As the saying goes: ‘What comes easy won’t last, and what lasts won’t come easy’. This is especially true when you embark on building an online community for your company.

Three client level virtualization options

Three client level virtualization options

Server-hosted delivery of client applications is hardly new. Whether it was Microsoft Windows Terminal Services back in 1996 or the Remote Desktop Services of today, it has been around for a while now. With client virtualization, boundaries of traditional networks are done away with to allow rich client applications and environments to endpoints.

How to promote your SMB on Facebook for free

How to promote your SMB on Facebook for free

The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t cost a dime.