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Effective tips to market your business

Effective tips to market your business

As a small or medium-sized business owner, breaking into the market and trying to encourage people to buy your products or services can be a daunting task, because you’ll have to compete with all the big names out there. That’s where online marketing comes in.

How to backup your data

How to backup your data

Businesses today are relying on data to run their day-to-day operations. We use it to build client relationships, generate sales reports, develop marketing strategies, and so much more. But if something were to happen to it, a devastating disaster for example, you could risk losing your whole business if you haven’t properly backed up.

How to advertise on Facebook: the basics

How to advertise on Facebook: the basics

Social media marketing has made it possible for businesses to reach targeted audiences easily, and it’s becoming a growing trend. When we talk about social media marketing, Facebook advertising is by far one of the most popular methods out there. More and more companies are starting to advertise on Facebook, and for a good reason – Facebook advertising’s new features allow for better audience targeting, giving an increased return on investment.

Containers and Virtual Machines

Containers and Virtual Machines

Virtual machines have been gaining much popularity for the past couple of years, providing businesses with efficient data and application storage space that allows more to be done with less effort. But with the arrival of containers, another virtual storage option, how do you know which is better for your company? Here, we’ll explore and answer exactly that.

Google boosts security with physical keys

Google boosts security with physical keys

If your business is lacking adequate security protection, the doors are wide open to an attack from outside. To make things worse, security threats are constantly evolving and developing, rendering them more difficult to keep up with. At least Google is on your side – its recent introduction of physical Security Keys for Drive for Work users means an extra layer of safeguarding for the cloud-based data files you rely on to power your organization.

Why cloud hosts work for business continuity

Why cloud hosts work for business continuity

Businesses rely on an effective business continuity plan to carry them through the storm of disasters. Good continuity plans secure your critical data and keep your company up and running through interruptions of any kind. But having your in-house IT department manage data backup could spell disaster for your business – there’s a good chance that the data backup process will be misconfigured or insufficient.

Avoid these business continuity mistakes

Avoid these business continuity mistakes

In the event of a disaster, businesses must make sure their servers, data and critical documents are safe and secure. But that’s not all, for it is essential that you ensure the security and peace of mind of your most valuable asset — your employees.

5 IT investment blunders to avoid

5 IT investment blunders to avoid

Being a business owner, you know more than anyone that making mistakes is natural and that you have to be willing to fail if you want to succeed. You also know you can accomplish more – and more quickly – if you can learn from the mistakes of others before making the same missteps on your own.